Ask yourself this question.. When was the last you read a magazine of any size and then went out and purchased something based on the content of that magazine? I feel the same way about bill boards and some other forms of media. It is no secret that many news papers are going completely digital as they struggle to push news papers which has a much larger market than say a local magazine such as RGV Magazine. If you look at the magazine online which they can be found at http://rgvmag.com
When I first went to the page I noticed that the magazine is plagued with just whatever advertising space they could sell. The magazine in my opinion seems to try very hard to make everything sexually appealing. They list a place or two where you can get your breast augmented, etc. Then of course you can buy a Rolex but it loses its wow factor when the ad is placed right next to a Tire Company ad. Just like you have a car dealership ad and right next to it you have a custom home builder ad. I have to tell you that I doubt that due to the way the magazine is set up I don’t think that there are two many 17-25 year olds are going to utilize most of these services. I am sure that RGV Mag would lead us to believe that I have correct information regarding it’s readership i would invite Marc Fantich to post a comment and back it up with the data that he would request if he was spending his own money. Marc Fantich is in the business of selling ads. At the end of the day it all comes down to dollars and sense so you need to be informed before you make sa decision to pay out money for any sort of advertising. Your spending money either for your company or your employers company. Here are some questions you want to ask your self.
Do you need to generate customers/traffic/leads/etc. right away?
Are you committing to a contract of any sort such as a 6 or 9 month contract?
Are you aware that a good website company can have your site built for a one time fee starting at $1,500 without any monthly fee’s?
With the boom of the ineternet.. do you or your family still buy many magazines like they did 5 years ago? I realize that RGV Mag is free and it has to be, because they realize the day of selling a magazine when people have iphones, ipads, Galazy Tablets, etc. is a very tough sell as digital content is available and considering that RGV Mag doesn’t offer much as far as content is concerned it is 90% ads based.
The footprint of the distribution sites showing there Rack Locations are only in McAllen, Mission, and Edinburg. If I was investing in any sort of magazine I would want to have a larger foot print for more exposure obviously. I would want the magazine to cover Harlingen, Brownsville, and South Padre Island.
Again that brings in the fact that you could do a website and cover the country for the fraction of the cost. We can even target keyword phrases to make sure you show up in google, yahoo, and bing for any keyword phrase you would like to show up for.
Have you ever meant a new client or prospect and you shake that persons hand and they ask the big question.. Do you have an ad in RGV Magazine? I know what your thinking.. You have never been asked that question, but you have been asked this one.. Do you have a website? That is a big question that a magazine can not answer. While RGV Mag sells AD”s to their clients we provide a solution. We build your website… you simply sit back and succeed.
This has been another TRIP…
TRIP